treuliDigital loyalty program for local businessesOne receipt.More reasons to return.
Customers scan the QR code on their receipt, collect points and redeem them for rewards. No new hardware needed.
Free for up to 10 customers · Starter €39/month
QR code on your receipt? Then customers scan it themselves. No QR code? You book points in the admin area or hand out collection QR codes.Does Treuli fit me?
- Try your plan for 14 days
- No credit card needed
- GDPR compliant
- Hosting in the EU
Market Café
185 points addedMarket Café · €18.50
Example: 10 points per euro, a coffee for 400 points. You set the values yourself.
For real favourite places.
At ’n Eis zapfen in Hainichen, good ice cream and personal connections go together. Treuli supports their points programme.
Meet ’n Eis zapfenStart from €0
Free to try it out, Starter once things take off. No fine print.
Try Starter free for 14 days. Monthly or yearly term, 14 days’ notice. Free stays free permanently.
Free
€0 per month
- Customers
- 10
- Locations
- 1
Starter
€39 per month
- Customers
- 250
- Locations
- 1
Business
€99 per month
- Customers
- 2,000
- Locations
- 5
From purchase to the next visit.
No new hardware. Points come from the receipt QR code, a booking in the admin area or a collection QR code.
No app needed? Here’s how.
- 01
Arriving
An ordinary purchase.
Your customer walks into the shop. She doesn’t need a plastic card or a stamp card.
- 02
At the till
You ring it up as usual.
Coffee beans for €12.00. On your usual till.
- 03
The receipt
A receipt with a QR code.
Treuli reads the TSE QR code that many tills print on the receipt. Any of your receipts shows whether yours does.
- 04
Scanning the receipt
One scan. Points added.
She scans the QR code on the receipt in Treuli. Her points depend on how much she spent.
€12 spent × 10 points per euro = 120 points.
- 05
Collecting points
Every purchase brings the reward closer.
With 500 points, there’s enough for a coffee on her next visit. You choose the rewards and how many points they cost.
380 existing points + 120 new points = 500 points.
- 06
Redeeming a reward
One reward. A good reason.
On her next visit she redeems her points for the coffee – and has one more reason to come back.
Example: 500 points − 400 for a coffee = 100 points remaining.
Paper card or Treuli?
What changes when the stamp card goes digital.
| Paper card | Treuli | |
|---|---|---|
| Card | Can get lost or stay at home. | Lives on the phone: in the Treuli app or in Apple or Google Wallet. |
| Protection against misuse | Stamps can be copied. | Each receipt QR code counts only once, and its signature is checked per till. |
| Overview | You never know how many cards are in use. | You see how many customers are active and which rewards were redeemed. |
| Staying in touch | Between visits, you cannot reach your customers. | Campaigns go out in the app and by push, from Starter also by email. |
Everything your loyalty program needs.
Points, rewards and campaigns in one place – for one shop or several locations.
Points & rewards
You decide how many points a euro earns and which rewards you offer. Customers can check their balance at any time.
Apple & Google Wallet
The digital loyalty card lives in the wallet or in the Treuli app. It also works in the browser without installing anything.
Campaigns & birthday bonus
Messages in the app and by push, promotions and a birthday bonus bring regulars back.
Dashboard & analytics
See how many customers are active, which rewards work and how your program develops.
- From Business
Multiple locations
One loyalty card for every location, managed from one account.
- Add-on
Online booking
Customers book appointments online, around the clock.
The screenshots show Treuli’s German interface.
See all featuresMade for every kind of shop.
See how Treuli works in your industry, or answer four questions to get a loyalty program suggestion.
What works for you?
Four quick answers. A loyalty programme idea, a fitting reward and a plan to get started.
No email needed. Your answers stay in this browser and are not saved.A starting point for your business.
An idea to make your own. Set the reward value and points threshold to suit your margins.
- Loyalty programme
- Reward idea
- Starting plan
Selected by customer and location capacity. Compare features and prices before getting started.
How it works: customers submit their receipt, earn points for their purchase and redeem them for your rewards.
An illustrative idea, not a promise of results. Check costs, redemption terms and the features you need.
The questionnaire needs JavaScript. You can still explore features, pricing and personal advice below.
Explore featuresView plan & featuresTalk to usAnswered briefly
What shop owners ask us most often. Straight answers.
Do I need new hardware?
No. Treuli reads the TSE QR code (Germany) or RKSV code (Austria) on the receipt, and your customers use their own smartphones. No tablet, no scanner, no terminal. If your till doesn't print the code, you book points in the admin area or hand out collection QR codes.
Does Treuli need to be connected to my till?
No. Treuli is till-independent: it reads the TSE/RKSV QR code on the receipt. No interface, no POS technician, no change to your routine. Without a QR code on the receipt, you book points in the admin area.
How much daily effort is it for me?
Practically none in day-to-day business: points are credited automatically when customers scan. Only when someone redeems a reward do you confirm it briefly. The rest runs in the background.
What do my customers have to install?
Nothing. The QR code on your counter leads straight into the browser: scan, collect points, done. Anyone who wants it more convenient downloads the Treuli app for iPhone or Android, or puts the card into Apple or Google Wallet.
What about data protection?
Hosting in the EU with Hetzner, a German provider. For push notifications, wallet cards and spam protection we use services from Apple, Google and Cloudflare. Your customers' data stays yours. It is never sold on and can be exported or deleted at any time.
What does Treuli cost?
The Free plan costs nothing, permanently: up to 10 customers collect points, no credit card and no subscription. Once your regulars outgrow that, Starter is €39 a month and holds 250 customers. You can try Starter and Business free for 14 days; after that you choose a term of one month or one year with 14 days’ notice.
Your next regular is already on the way.
Start for free and set up your loyalty program yourself – or let us show you in a demo.
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