Digital stamp card & loyalty program

Digital loyalty program for businesses and chains

Turn walk-in customers into loyal regulars.

For single locations, multi-site businesses and larger chains: Treuli connects receipt QR-code scans with points, rewards and a loyalty card that works across locations. No extra hardware, GDPR-compliant and ready in minutes.

No credit card neededSet up in 5 minutesGDPR compliant
GDPR compliantHosted in GermanyMade in GermanyWorks without installingIn real use: 'n Eis zapfen

Born at the counter

The paper punch card had its day

Treuli turns the receipt your till already prints into a loyalty program. No digging through wallets, no lost cards. And you finally see who keeps coming back.

Paper gets lost

Crumpled, washed out, forgotten at home. And the card never tells you who your regulars actually are.

Your receipt can already do this

Your suitably configured till can print the TSE/RKSV QR directly on the receipt. Your customers scan it with their phone. When cryptographic verification is enabled, Treuli verifies supported receipt signatures before crediting points. That's all that happens at the counter.

Points add up on their own

€7 becomes 70 points, credited right after the scan. You decide how much a euro is worth.

Treuli vs. traditional paper cards

The honest comparison. See what matters to you.

The honest comparison. See what matters to you.
FeatureTreuliPaper card
Always at hand on the smartphoneYesNo
Works without installing anythingYesYes
Points straight from the receiptYesNo
You see who comes backYesNo
Promotions & newsletters for regularsYesNo
Referrals get rewardedYesNo
Customer data safe & GDPR compliantYesNo
Survives the washing machine and the rainYesNo
No printing or material costsYesNo
Works without the customer owning a smartphoneNoYes

How it works

For your customers: scan, collect, redeem

Four steps, in the browser and in the app alike. This is what Treuli looks like on your customers' phones, with your logo and your colors.

Scan the receipt

And for you

Ready in 3 steps

From sign-up to the first QR code. No IT knowledge, no outside help needed.

Step 1

Register

Create an account and get going straight away. The Free plan costs nothing and you need no credit card.

Step 2

Set up

Upload your logo, pick your colors, create two or three rewards, register your POS.

Step 3

Let's go

Your POS already prints the QR codes on receipts via TSE/RKSV. Treuli now recognizes them as yours. Customers scan, collect, come back.

All the tools

Everything in there so your program actually runs

Not more, not less. What cafés, salons and shops really need.

Points via QR Code

Your POS's QR codes (TSE in Germany, RKSV in Austria) are recognized by Treuli after a one-time registration. Customers scan, get points. Works in the browser, and in the Treuli app if they prefer.

Rewards System

Discounts, free coffee, vouchers. You decide what your customers can redeem.

Referral Program

Every customer gets their own link. Share it and both sides get points.

Detailed Statistics

Who comes regularly, which rewards are going out, how many points are in circulation? It's all in the dashboard.

Campaigns & Newsletter

Emails to all customers or to specific groups. Plus in-app messages for promotions.

Products & Prices

Menu, product catalog or a list of your services via QR code. Change a price and everyone sees it right away. No print shop.

Apple & Google Wallet

The loyalty card moves into the wallet on the phone. It sits right next to train tickets and boarding passes.

Push notifications

Your promotions appear right on the lock screen. Every customer decides for themselves whether they want that.

New Add-on

Appointment Booking

Your own booking page with services, staff and calendar. Automatic email reminders to cut no-shows.

New: the Treuli app

Now also as an app for the phone

Your customers do not have to install anything, the QR code on your counter is still enough. Anyone who wants to gets the Treuli app and has your card at hand all the time.

  • The loyalty card sits in the phone and never gets left at home.
  • Your offers arrive on the phone as a notification, and how many you send per month depends on your plan.
  • Free for your customers and included in every plan.

Google Play and the Google Play logo are trademarks of Google LLC. Apple, the Apple logo and App Store are trademarks of Apple Inc.

The Treuli app on an iPhone: the home screen with points balance and rank
The Treuli app on an Android phone: the list of available rewards

After closing time

The shop is closed. Your loyalty program keeps working.

Points book themselves, rewards wait for the next visit, and your dashboard collects the day's numbers. You check in whenever you like.

Rewards, customers, campaigns, locations: all in one place. The dashboard shows you live what your program is doing right now.

  • Live numbers and revenue reports
  • Manage rewards & bonuses
  • Send email campaigns
  • Customers and transactions at a glance
  • Customize branding and colors
  • Manage multiple locations
admin.treuli.app
Treuli admin dashboard
Treuli customer app

Made for 8 industries

Ice cream shopsBakeriesCafesRestaurantsRetailHairdressers & BeautyFlower shopsFitness & Wellness

Your industry not listed? Contact us. Treuli works from a single location to a large chain.

56%

spend more

of loyalty members actually spend more because of their program.

Source: Deloitte, Reshaping Customer Loyalty Programs (2025)

n = 5,564 US loyalty program members

82%

in loyalty programs

of German consumers are enrolled in at least one loyalty program.

Source: KNISTR × ECC Köln, Retail Loyalty Study 2024

n ≈ 1,000 consumers + 162 retailers, Germany (July 2024)

faster growth

Companies whose customers recommend them most grow at more than twice the average for their industry.

Source: Bain & Company, Leading with Loyalty

Net Promoter leaders vs. industry average

52%

stay loyal

keep buying from their favorite brand, even if a rival is cheaper and more convenient.

Source: KPMG, The Truth About Customer Loyalty (2019)

n > 18,000 consumers worldwide

Industry study · individual results may vary

What does it cost?

Start from €0

Free to try it out, Starter once things take off. No fine print, no minimum term.

Free

Customers10
Rewards5
Locations1
per month€0

For trying it out in real operation. No credit card needed.

Starter

Customers250
Rewards20
Product menus1
per month€39

Try Starter for 14 days, cancel monthly. Free stays free permanently.

Case Study

A real story of how local shops work with Treuli.

'n Eis zapfen logo

'n Eis zapfen

Gastronomy & Ice Cream

An ice cream shop in Central Saxony with its own self-serve concept. With Treuli, guests collect points, redeem rewards and stay in the loop via the app across all three locations.

Treuli Loyalty Program3 locations connectedDigital customer loyalty
Read the case study

Rather watch?

Treuli in just over a minute

From receipt scan to dashboard: the video shows how Treuli works in your shop.

Frequent questions

Answered briefly

What shop owners ask us most often. Straight answers.

No. Your till already prints the required QR codes on every receipt (TSE in Germany, RKSV in Austria), and your customers use their own smartphones. No tablet, no scanner, no terminal.

No. Treuli is till-independent: it uses the QR codes your till prints anyway. No interface, no POS technician, no change to your routine.

Practically none in day-to-day business: points are credited automatically when customers scan. Only when someone redeems a reward do you confirm it briefly. The rest runs in the background.

Nothing. The QR code on your counter leads straight into the browser: scan, collect points, done. Anyone who wants it more convenient downloads the Treuli app for iPhone or Android, or puts the card into Apple or Google Wallet.

Treuli is hosted in Germany and GDPR compliant. Your customers' data stays yours. It is never sold on and can be exported or deleted at any time.

The Free plan costs nothing, permanently: up to 10 customers collect points, no credit card and no subscription. Once your regulars outgrow that, Starter is €39 a month and holds 250 customers. Starter and Business come with 14 days to try them, cancel monthly.

The people behind it

From Chemnitz, with a direct line

Treuli is built and looked after by Gläser IT-Solutions in Chemnitz. No corporation, no call center. When you call or write, the person who builds the software answers.

Treuli grew up in real shop life, together with 'n Eis zapfen, Saxony's most creative ice cream parlor. Whatever doesn't work at the counter gets cut.

Gläser IT-Solutions

Daniel Gläser

See the legal notice

Start today, collect points next week

The Free plan costs nothing, permanently, for up to 10 customers. No credit card, no subscription.