Customer loyalty made easy

Turn walk-in customers into loyal regulars.

The digital loyalty program for your business. Set up in 5 minutes. Your customers scan the QR code on the receipt and collect points.

No credit card neededSet up in 5 minutesGDPR compliant
GDPR compliantHosted in GermanySSL encryptedMade in GermanyNo app needed (PWA)
The problem

Do these problems sound familiar?

The same problems show up in every café, every salon, every little shop. Treuli takes them off your plate.

Customers only come once

Without a reason to come back, they go to the next door. Getting a new customer costs 5–7x as much as keeping an existing one.

You know nothing about your customers

Who comes twice a week, who last showed up six months ago? Without data, you're guessing.

Paper cards get lost

Left at home, through the wash, crumpled in a wallet. And you still do not know who actually comes back.

Marketing costs time & money

Flyers, posters, sponsored posts. Expensive, imprecise, hard to measure. Who actually acted on them? No idea.

The Solution

Digital customer loyalty that works

One-time visitors become regulars. Automated, measurable, no code required.

What your customers can expect

Earn points, redeem rewards, scan receipts. All in the browser. No app, no 200 MB on their phone.

Points & rank at a glance

Points & rank at a glance

Current point balance, rank reached, how far to the next level.

Redeem rewards

Redeem rewards

Browse your rewards and redeem them with collected points, right in the shop or in advance.

Messages in the inbox

Messages in the inbox

Promotions, new rewards, birthday greetings. Right in the app, no push spam.

Measurable Results for Your Business

Documented effects from independent studies by Big Four consultancies and neutral research institutes. Industry benchmarks; individual results depend on your business.

82%
in loyalty programs
of German consumers are already enrolled in at least one loyalty program.
KNISTR × ECC Köln, Retail Loyalty Study(2024)
n ≈ 1,000 consumers + 162 retailers, Germany (July 2024)
up to 25%
more revenue
from personalization. Typical range: 10–15%, up to 25% at the top end.
+25–95%
in profit
from just a 5% increase in customer retention. Industry-specific examples: banking +85%, insurance +50%, auto-service +30%.
Reichheld & Sasser, Zero Defections (HBR)(1990)
Classic Reichheld effect, cross-industry
EUR 0
app development
PWA instead of a native store app. No review, no install.

Industry study · individual results may vary

Treuli vs. traditional paper cards

The honest comparison. See what matters to you.

Feature
Treuli
Paper card
Always with you (on smartphone)
No app installation needed
Custom branding & design
Automatic point allocation
Customer statistics & analytics
Email campaigns included
Referral program
GDPR-compliant data management
Can get lost
Printing & material costs

Everything in there so your program actually runs

Not more, not less. What cafés, salons and shops really need.

QR Code Scanning

Your POS's QR codes (TSE in Germany, RKSV in Austria) are recognized by Treuli after a one-time registration. Customers scan, get points. Works in the browser, no app store needed.

Rewards System

Discounts, free coffee, vouchers. You decide what your customers can redeem.

Referral Program

Every customer gets their own link. Share it and both sides get points.

Detailed Statistics

Who comes regularly, which rewards are going out, how many points are in circulation? It's all in the dashboard.

Campaigns & Newsletter

Emails to all customers or to specific groups. Plus in-app notifications for promotions.

Digital Menus & Catalogs

Menu, product catalog or service list via QR code. No app download, no print shop.

New Add-on

Appointment Booking

Your own booking page with services, staff and calendar. Automatic email reminders to cut no-shows.

Your admin dashboard

Everything under control with your Dashboard

Rewards, customers, campaigns, locations: all in one place. The dashboard shows you live what your program is doing right now.

  • Live numbers and revenue reports
  • Manage rewards & bonuses
  • Send email campaigns
  • Customers and transactions at a glance
  • Customize branding and colors
  • Manage multiple locations
admin.treuli.app
Treuli Admin Dashboard
+50%
Basket value
Treuli Kunden-App

Perfect for every industry

Ice cream shop, hair salon, gym: the system is industry-neutral. You decide what points and rewards look like.

Ice cream shops

The tenth scoop is on the house. Digital, powered by points from the receipt.

Bakeries

Points for every bread roll, every pretzel. The Sunday regular story, but automated.

Cafes

The tenth coffee is free. No cards in the drawer, no arguments.

Restaurants

Loyalty program plus digital menu. QR code on the table, all in one.

Retail

Customers come back. The second visit often means a bigger purchase than the first.

Hairdressers & Beauty

Reward regulars, let customers book appointments online. Two problems, one app.

Flower shops

Points for every bouquet. The Wednesday afternoon flower purchase becomes a ritual.

Fitness & Wellness

Keep members coming. Loyalty perks for those who actually show up.

Your industry not listed? Contact usTreuli works for every local business.

Ready in 3 steps

From sign-up to the first QR code. No IT knowledge, no outside help needed.

1
Step 1

Register

Create an account, 14 days free. No credit card needed.

2
Step 2

Configure

Upload your logo, pick your colors, create two or three rewards, register your POS.

3
Step 3

Let's go

Your POS already prints the QR codes on receipts via TSE/RKSV. Treuli now recognizes them as yours. Customers scan, collect, come back.

Why loyalty programs work

Numbers from independent studies by Big Four consultancies and neutral research institutes. Sources are linked.

56%
spend more

of loyalty members actually spend more because of their program.

82%
in loyalty programs

of German consumers are enrolled in at least one loyalty program.

Source: KNISTR × ECC Köln, Retail Loyalty Study 2024
n ≈ 1,000 consumers + 162 retailers, Germany (July 2024)
faster growth

Loyalty leaders grow at better than twice the average for their industry.

Source: Bain & Company, Leading with Loyalty
Net Promoter leaders vs. industry average
52%
stay loyal

keep buying from their favorite brand, even if a rival is cheaper and more convenient.

Case Study

A real story of how local shops work with Treuli.

'n Eis zapfen Logo

'n Eis zapfen

Gastronomy & Ice Cream

An ice cream shop in Central Saxony with its own self-serve concept. With Treuli, guests collect points, redeem rewards and stay in the loop via the app across all three locations.

Treuli Loyalty Program3 locations connectedDigital customer loyalty
Read the case study

Start today, collect points next week

14 days free. If it's not for you, just don't renew.

No credit cardNo minimum termGDPR compliant