'n Eis zapfen
Digital Customer Loyalty with Treuli
An ice cream shop in Central Saxony, three locations, self-serve at the soft ice machine. How Ronny gets his regulars back with Treuli — and why he left helloagain behind.
It started with a holiday by the coast
The idea came on vacation at the sea. Since 2023, 'n Eis zapfen has been a regular stop in Central Saxony for anyone who loves ice cream.
Ronny Heymann and Annett Adler opened their first shop in Frankenberg in April 2023. The concept: guests put their ice cream sundae together completely themselves. Nothing like it existed in the region.
Here's how it works: pick a cup (three sizes), fill it with soft serve from the machine, add toppings. Fruits, chocolate pieces, gummy bears, cornflakes — the kids love it, the adults too.
The idea works. The family now runs three locations. Since March 2026, there's a new 'n Eis-Café on the market square in Hainichen: around 40 seats, homemade cake, hot drinks.
More than ice cream
Self-assembled sundaes, homemade cream puffs, Americano waffles with fresh fruit. If you're after something different, you'll find it.
Ice cream sundae with cream, wafer & sugar pearls
Homemade cream puff with whipped cream
Strawberry sundae with fresh fruits
Americano waffles with banana, berries & chocolate sauce
Americano waffles with cream & caramel sauceBinding regulars digitally — but how?
With three locations and a growing customer base, the question came up: how do you get guests to come back regularly, without pulling out a stamp card on every visit?
Ronny had helloagain running — a larger European loyalty platform. For a small, seasonal business it wasn't the right tool:
Prices were nowhere to be seen
helloagain doesn't list prices on their website. You find out the monthly fees only in a sales call. For an ice cream shop with a quiet winter season, it was ultimately too expensive.
Too many features nobody needed
Marketing automation, CRM integration, multi-channel campaigns — sounds impressive, but an ice cream shop needs none of it.
Complicated to set up
Multiple steps, always needing support. Swapping out a reward or changing a line of text on your own? Practically impossible without asking first.
Price and value didn't match
What got used in the end: collecting points and redeeming rewards. The monthly fee for that was simply too high.
Treuli — built for small shops
With Treuli, Ronny found what he was looking for: an affordable loyalty program without frills that does exactly what a café or ice cream shop actually needs.
Points via receipt
After a purchase, the customer scans the QR code on the receipt. Points land on the account automatically. Staff at the counter don't need to do anything extra.
Redeem rewards
Collected points get exchanged for rewards — from a free coffee to a large sundae. Rewards are listed by category in the app.
Welcome bonus and birthday gift
New customers get a handful of points on registration. On their birthday, another batch. Both run automatically.
Friends referring friends
Whoever recommends a new guest gets points. The new customer does too. It runs quietly in the background and regularly brings in new regulars.
Promotions and news in the app
Current flavors, upcoming deals, news — everything lands in the app. Links to the website and Instagram are right there.
All the numbers at a glance
For Ronny as the owner, Treuli isn't just customer loyalty — it's also his source of information.
In the dashboard he sees what's happening right now: how many customers have registered, what got scanned today, which rewards are going out and how well campaigns land. Particularly useful: which rewards are actually popular across the season — that helps him tune the offer.
“Instead of spending hours digging through documentation, I'd rather just ask Daniel directly. He knows what he's talking about, thinks things through with you, and finds a solution fast — no matter how big or small the problem.”
Ronny Heymann
Owner, 'n Eis zapfen
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